Minor Tweak to Capitalism Wins - Heard of CSR?
Friday, April 9th, 2010Excerpt from FREE ENTERPRISE- U.S. Chamber of Commerce News and Information- April 2010
It’s a common misperception that only large corporations with deep pockets can tackle big social problems. But investing in communities and improving society—also known as corporate social responsibility or CSR—have become increasingly more attractive to small and medium-size companies. These companies are discovering that being socially responsible is more than just a nice thing to do—it’s also good for their bottom lines.
According to recent surveys, 88% of consumers say that they would switch from one brand to another (all else being equal) if the brand was associated with a good cause. Further, companies that engage in CSR activities are more attractive to prospective employees. Seventy-nine percent of people say that they would prefer to work for a socially responsible company.
